It’s time for a change. A change in someone’s mind. Whose? I don’t know! It’s up to you because it’s time for your persuasion speech!
The first thing you have to understand about persuasion is that you’re asking for change from the current situation. Change is difficult. People fight wars over change. So expected to change someone’s mind isn’t just a “ok, I’ll say a few words and everyone will agree with me.”
Doesn’t work like that. If it did, we wouldn’t see the same advertisements over and over. We’d only need to hear it once and we’d all agree, right? Apparently not.